Sustainable products and solutions

Sustainable products and solutions

Kemira aims to develop environmentally preferred products and solutions to its customers. We are also committed to ensuring the safety of our products and that customers receive accurate information on their correct use.

Kemira’s products are used for process efficiency as well as water quality and quantity management in multiple industries, such as paper, oil & gas and mining, and water treatment. With the help of our products, our customers are able to improve their own water, energy and raw material efficiency, end-product quality, as well as operational efficiency. The main product lines of Kemira comprise polymers and other process chemicals, sizing and strength, coagulants and bleaching chemicals.

Purified water with Kemira's products and solutions (million m3)

The figures for 2011 to 2013 are restated due to more comprehensive data available in 2013.

Developing more sustainable products

Kemira is seeking growth from new products and applications, and in 2013 the sales of new products increased to approximately 7% (5%) of Kemira’s revenue. Kemira aims to gain EUR 250 million revenue from innovation sales in 2016.

Sustainability aspects are systematically evaluated in the New Product Development (NPD) process. The evaluation is conducted both for Kemira’s own operations and for the impacts in customers’ processes.

In 2013, over 90% of the existing NPD projects applied the sustainability check in Gates 2–4, and 100% of our new NPD projects started during 2013 applied the sustainability check in Gate 1.

Product regulatory compliance also plays an important role in the NPD process. Product safety checkpoints are defined for each gate, and registration of chemical substances is considered already at the earliest stage.

Ensuring regulatory compliance

Chemical industry regulations are developing rapidly worldwide, setting new challenges for product safety and compliance activities. In addition to supporting business with product safety topics and following applicable laws and regulations on chemical product safety, registration processes take up time and resources. For example, the new European Biocidal Products Regulation requires registration of all biocide active substances and products.

In EU’s Registration, Evaluation, Authorization and Restriction of Chemicals (REACH) process, Kemira registered 29 substances in 2013. Preparations for the third deadline of REACH of 2018 have started. In USA, the Environment Protection Agency is implementing tighter regulations through Chemicals Management Policy and Toxic Substances Control Act. Kemira also obeys the new chemical regulations in emerging markets, such as China and Korea. New requirements of supply chain product safety communication have significantly intensified the information exchange with the customers and suppliers.

One label system in use by 2015

We have proceeded according to our plans in reclassifying and relabeling our products according to the Classification, Labeling and Packaging of substances and mixtures (CLP) regulations in Europe. In addition, we aim to have all our products in all market areas under one label in accordance with the Globally Harmonized System of Classification and Labeling of Chemicals requirements (GHS) well before the EU and North American deadlines of June 1, 2015.

Active cross-functional collaboration for product responsibility

Kemira Product Stewardship and Regulatory Affairs (PSRA) function is responsible for executing product safety and product regulatory compliance related activities globally, such as classification and labelling of products, safety compliance reviews in the NPD process, registration of substances, as well as identifying risks and environmental impacts of our products in their value chains and looking for opportunities to reduce their impacts.

PSRA collaborates closely with R&D, product management, sales and sourcing for ensuring product safety and compliance. Possible new regulatory risks are evaluated and mitigated in co-operation with Kemira’s Corporate Responsibility. We are not only following existing legislation, but also the discussion and actions towards new legislation. We are, for example, striving to substitute the substances suspected of having endocrine disrupting properties or other hazardous properties deemed unfavorable in our products, and prepared a position paper on the subject.

Innovating for new products, processes and business models

In 2013 we have worked on building a culture of innovation throughout the organization. We have, for example, established an Innovation community consisting of people from different segments and functions. The community acts as an inspiration to people, stimulating creativity and creating enablers for an innovation culture – extending idea creation and collection beyond R&D.

Over 70% of our new product and application sales today is a result of Kemira’s R&D program SWEET initiated in 2010. During 2013, the program has been integrated into Kemira’ business operations, indicating the success of the four-year R&D program.


Please see complementary specific standard disclosures material for the focus area in the GRI report sections Sustainable products and solutions.


Visit – Kemira’s collaborative R&D programme SWEET produced product innovations and increased attention towards water technology.

Visit – New acid-free antiscalants optimize plant recovery in industrial and drinking water treatment.

Visit – New KemGuard technology brings laboratories to oil and gas wells offshore and onshore.